How to Promote your Business with Facebook Page

Who can challenge the paramount influence of Facebook in the field of social networking? With over 500 million active users (that’s one in every fourteen human beings on earth), Facebook is the undisputed lord of social networking sites. Needless to say, any enterprise that succeeds in tapping Facebook for its benefit can receive unprecedented attention.

We all know that Facebook offers a plethora of options for an enterprise to promote itself, be it Fan Pages, Interest Groups, or even advertisements. The question is, how do you take those options to the next level?

Promoting your Business with Facebook pages :

1. Advertise! Simply because there are no alternatives to good publicity. Adverts on the right hand side of Facebook make sure that your Page is accessible to millions of FB users out there.
2. Use Facebook as your Page, not yourself: Generally, it is a good idea to be ‘dedicated’ to the promotion of your enterprise on Facebook. FB offers you an option of using the service as the page itself, not as an individual. This allows you to have better concentration on the promotion of your page (and not Farmville). You can also consider creating a separate account for this purpose of you’re interested in retaining your personal profile.
3. Insights: This is the latest addition to FB Pages. Modeled on WordPress.com starts feature, it gives you graphical and statistical info on the number of users and the activity level of your Page. By letting you see the most popular posts over a time, this comes in very handy when assessing the mood of your target audience. For instance, in the given example, I noticed that posts/articles related to Libyan/Egyptian crisis were more popular than Russian corruption in the month of March, and therefore decided to model the content of The Balkan Chronicle (the website for which the sample Fan Page is) on the basis of these stats. In fact, if used constructively, the Facebook Page starts feature almost nullifies the dependence on separate statistics generator for the website itself. Why? Because FB represents the interest of the general internet surfer at his/her most relaxed and casual mood.

Still thirsty for more techniques to get more fans base and popularity for your Facebook page, then check out our “ How to Promote your Facebook Fan Page for FREE “. If you have any questions please ask us at our SEO Forum.

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Tags: Facebook, Online Marketing, seo, Social Media

Category: SEO Tips