Search Engine Partner Networks and Contextual Advertising Networks – PPC Sesstion5

Arafath Hashmi | February 5, 2011 | 0 Comments

PPC advertising from search engines, sometimes you are not limited by one search engine. Instead, you have the option of showing your ad in the result pages of many search engines, websites. These search engines and sites receive PPC listings from the main engine (the one you buy advertising from). Imagine that you run a campaign on Google AdWords, and choose to show your ads also in Google’s partner network that includes AOL search. Now when someone searches AOL using your keywords, your ad will appear among AOL’s sponsored results, because these are dictated by Google.

Google AdWords ads can be shown either among the sponsored results of other search engines that from Google’s search partners’ network, or on the relevant websites that have subscribed to Google AdSense program and agreed to display these ads in exchange for getting a part of Google’s pay-per-click revenue.

Search Partner network and Context Advertising Network:

Google has the biggest search partner networks, you can see that in this below chart….

AdSense program is Google’s ad-placing program. It is the program that puts your ads on websites relevant for your keywords (according to Google’s relevance criteria). Since ads are always shown in the relevant context, AdSense is called contextual advertising network.

If you are not sure about whether to enable network options in your campaigns, we recommend first splitting your campaign into three: one general, one for search network and one for contextual network, to find out how each of them performs. After you make sure each of them is profitable, you may join them.

So the conclusion of this PPC session5 is, the Google Network is made up by two parts, Google search partners network (search engines such as AOL, Netscape, Ask.com) and contextual advertising network called Google AdSense.

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